Honeyberry Organic Certification
We have become firm believers in Organic and Locally Organic certification and our favoured body is the internationally recognised body – Eco Cert. It may not be not perfect, but what is in today’s rapidly changing world. We believe that despite its minor faults, it is becoming the ‘Health Food Standard’ for today’s health conscious consumer.
Becoming today’s Health Standard
You only have to walk into a Whole Foods supermarket chain and watch how consumers shop to notice the power of the local of organic food brand, despite the price premium.The organic premium, whether it be fresh or frozen, is becoming the norm rather than a ‘Boomer Fad.’
Today’s new consumer wave of ‘Generation Y’ is rapidly taking over from the aging ‘Baby Boomers’. It is larger in numbers and will continue to impact key market segments going forward. Critical for those companies involved in organic produce or healthy eating because Generation Y has re-discovered the real taste of food. We discuss these trends at a greater length in the ‘Markets’ section of our website.
We work very closely with internationally respected demographer Ken Gronbach, who has helped us refine and predict new and changing trends in the agricultural and food sectors. His unusual blend of marketing savvy and common sense demography, based on twenty years of proprietary demographic study, set him apart. Ken keynotes all over the United States and does customized demographic research.
Kenneth W. Gronbach is president of KGC Direct and the author of the current best-selling consumer demographic’s book “The Age Curve: How To Profit from the Coming Demographic Storm”. Please click on Ken’s banner below to learn why hundreds of companies trust his common sense demography.
In October 2009, we wrote a sector watch piece for his Age Curve Report entitled – Organic Food Market Soaring, Still Plenty of Upside. We believed then and continued to that by 2020 U.S. organic food sales will have reached over $100 billion. In 1997, the figure was only $3.6 billion. We have reproduced this article in Berry favorable demographics in the ‘Markets’ section of our website.